Is the Dick's UGG Sale Real?

Analysis Reasoning

Social media users have been targeted by a wave of ads showing deep-discount UGG boot sales supposedly offered by Dick's Sporting Goods — prices like $18 for boots normally over $150, with imagery styled exactly like the real Dick's website. Dick's Sporting Goods itself has addressed this directly. **What Dick's Actually Says** Dick's Sporting Goods' official security alerts page warns consumers that scam sites and fraudulent emails are impersonating the company with fake "UGG clearance" promotions and giveaways. The company explicitly says these are not real Dick's promotions and that clicking such links risks exposing personal and payment information to thieves. Dick's does occasionally run legitimate UGG promotions, but they do not involve 80-90% discounts. **How the Scam Works** Reddit and consumer-protection forums are full of accounts from people who followed social media ads to websites with URLs like "sportinggoodsoutlets.live" or similar Dick's-adjacent domain names. The checkout process looks real. Cards are charged. Either nothing arrives, or a cheap counterfeit item arrives after weeks of delays. Customer service links lead to fake email addresses. The victims' payment and personal data has been captured. The mechanism is classic brand impersonation fraud: scammers leverage the credibility of a well-known retailer (Dick's), a desirable product (UGGs), and an irresistible price to create urgency that bypasses normal skepticism. **How to Spot It** Real Dick's UGG promotions happen only on dickssportinggoods.com. Discounts over 40-50% on in-demand UGG styles are not consistent with how either brand prices products. Ads seen only on TikTok, Snapchat, or Instagram with no verifiable Dick's URL should be considered suspect. **TruthRadar Verdict** TruthRadar labels viral Dick's UGG sale ads claiming 90% discounts as MISLEADING (98% confidence). Dick's itself warns they are scams. Real Dick's promotions exist but are modest and only on the official site. Do not enter payment information on any non-dickssportinggoods.com site claiming to be Dick's.

Cited Sources

• 01
  Youtube

  https://www.youtube.com/watch?v=2EfjH02rwOY

• 02
  Malwaretips

  https://malwaretips.com/blogs/dicks-discount-store-sale-scam/

• 03
  Youtube

  https://www.youtube.com/watch?v=Eol3GUFys5Q

• 04
  Bbb

  https://www.bbb.org/scamtracker/lookupscam/1063673